The Hard Part

The hard part of writing a rhetorical analysis is going to be the part about not taking sides. Reading It's the Same Old Song and A Spirit Reborn, I thougt I might be starting to understand it. The third section, Stay Sweet As You Are threw me off. It felt to me like it was an argument against the ads and not an objective analysis. Let me re-state that: I thought it was an objective analysis and argued against the advertisers. I couldn't tell if that was because of personal bias (who I agreed with) or because it was backed up (I mean, just look at the ads). Either way, it was breaking the rules as I understood them. I guess the author can disagree with the Listerine adverisers on issues of sexism, but can't say: "I don't agree that mouthwash stops bad breath."